I see many aesthetic practices make the mistake of jumping too quickly into the hiring process without considering a few key pieces of information.
What to Know Before You Begin
Before you rush to advertise a job opening or hire additional staff, it is important to consider your long-term plan. Taking a bit of time upfront to reflect on the following questions will be time well spent. This time just might end up saving you money, time on training and headache later on.
- What is your mission and vision for the business and what type of personality traits and skill set do you expect them to have to fit into your culture?
- What is your vision for growing your practice in the next year?
- How will this person contribute to the growth?
- What level of training will you provide this new hire to ensure they meet the demands of the position and are an asset vs. an expense?
- What specific qualities or qualifications and personality traits are needed for the role you are filling?
If you are replacing an existing staff position who only gives short notice, you might feel pressured and tempted to just put an ad online immediately and find a warm body to fill the position. Finding quality people often takes time. I encourage you to take some time out to think about and/or to speak with the rest of your team to determine some of the strengths and weaknesses of the previous employee and what skill set that position actually needs. Then, discuss what you are looking for in a replacement. Often times it is better to hold out, then rush into hiring someone who is not a good long-term fit.
Some factors to consider are:
- What responsibilities would you like this role to take on?
- Are clear expectations set forth and defined?
- What personality traits match the position?
- Was there too much responsibility placed on the previous employee, too large of a workload or simply not a good fit?
- Is there someone internally who might be a better fit for this position or would like to move into this role?
After you are clear on exactly what you are looking for, the next step is making sure you have a clear, concise, accurate job description. Now more than ever it is imperative to have thorough job descriptions to make sure you are compliant with your state labor and employment laws.
Job descriptions should:
- Outline specific salary and bonuses
- Detail exact skills and experience necessary to perform the duties
- Serve as a basis for recruiting and interviewing
- Give a clear scope of responsibilities and expectations
- Provide a baseline for employee reviews, salary increases and meeting expectations
- Serve as legal documentation in the event an employee files a termination or discrimination suit against the company
Streamlining the Process
There are several recruiting sites to post job ads on including AmSpa’s job board, indeed.com, ZipRecruiter, LinkedIn, Glassdoor, Simply Hired, Monster, etc. Some sites have free listings and some have fees for posting so it depends on your budget.
- Be proactive. Always be on the lookout and keep your ears open for qualified candidates even if it means hiring before a start date you had in mind.
- Act fast but carefully. If you find a qualified candidate you are excited about, don’t wait to extend the offer. But make sure you are not rushing.
- Involve your team in the process and solicit feedback from them as mentioned earlier. Buy-in and teamwork are essential.
- Interview based on quality, not quantity. Pick out the top 10 resumes and conduct pre-screening calls. Then, choose the top 5 to schedule in-person interviews. Narrow down your choices and schedule a second interview and invite several members of your team to be involved. Including other team members can help to ensure the candidate fits your practice culture.
- Consider administering a skills assessment test. Just because someone says they have skills, doesn’t always mean they do. If it is a front desk position, run them through role-play caller scenarios to see how their customer service skills measure up. Some suggested personality tests I recommend are Myers Briggs, DISC, and Predictive Index.
- Conduct a background check and employment verification check. According to CareerBuilder.com, up to 56% of candidates have false information on their resumes.
6 Tips for Interviewing Candidates
- Always ask open-ended questions. Let the candidate tell you about their background so that you can hear how they communicate. Example: Tell me a bit about your background.
- Clarify information that you find interesting by asking them to elaborate. Example: That’s really interesting, tell me more. How so? What made you come to that decision?
- Be curious. Try to learn more about what makes them tick and the “why” behind their interest in the position. Example: What made you decide to apply for this position? What about the aesthetic industry excites you?
- Determine their research or motivation level. Ask questions to gauge whether or not they did their homework or due diligence about your practice. Remember, you are looking for long-term candidates, not just anyone needing a job. Example: What interests you about our practice? How much do you know about the services we offer or the clientele we serve?
- Ask them about their past experiences and how they were able to overcome challenges. This technique can give you a lot of information about the candidate and assess their problem-solving skills. Example: Tell me about a time you had a challenge at work or with a customer or client and how you handled the situation.
- Always end with asking the candidate if they have any questions for you. Putting the ball in the candidate's court can often give you good information on their true motivations and level of interest.
The Next Step After Hiring
Most practices do not have formal training in place. So even if you hire and find the best possible candidates, they may not be able to help move you towards your goals of expansion or generating more revenue.
Establishing a formal sales training program is the key, critical component to growing your aesthetic practice. While there is no substitute for comprehensive sales training, there are a few key components to provide every new employee:
- Employee checklist with necessary paperwork and forms
- Job description
- A comprehensive employee manual with policies and procedures
- Work hours and holiday schedule, plus details on paid time off, personal time, etc.
- A workstation and the necessary equipment to perform their job functions
- Training in whatever areas needed
APX Platform includes access to online, on-demand training for your staff based on their roles, as well as hundreds of downloads, including template job descriptions, to help you hire and train the best candidates. Book a discovery call today to learn more.
Terri Ross is a world-renowned practice management consultant, international speaker, and founder of APX Platform. Terri has spent 15+ years working for Fortune 500 companies in the aesthetic industry, leading sales teams to over $20M. She spent 5 years as managing partner for a high-profile medical spa in Beverly Hills and has been helping hundreds of medical aesthetic practices launch, grow, and scale upwards of $1M and beyond. Terri is a leading speaker attending over 20 annual aesthetic conferences and hosts a podcast, Intouch with Terri, where she teaches industry best practices.